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on July 9, 2012 at 8:06:56 pm

Scripting for the Multimedia final project.



Home Page/ ADDIE Model/ Kemp Model//Group Discussions/Scripts

Comparing the ADDIE & Kemp Model / Meeting Log/Examples/

Abstract/ Wiki Report/Multimedia Presentation





Educators spend the majority of their time creating the most effective lessons plans using different types of instructional models. As times are changing teachers must modify lesson plans and collaborative activities to actively engage and meet the needs of all of our students. Just as our lessons are changing, so are the instructional design models we choose to use in our classrooms.


Our team will be comparing and contrasting two instructional design models, the ADDIE Model and Morrison, Ross, and Kemp Model (also known as the Kemp Model).  Our team members are Santos Alvarado, Isabel Cabrera, April Canales, Dara Cepeda, and Romel Palomares.  We will provide a detailed description of both models, state their similarities and differences, advantages and disadvantages, and note which situations will work best for each model.  


Thesis Statement


Because of the evolution of time, instructional system design models have to adapt to our 21st century learners.


The ADDIE Model-Isabel


The ADDIE model is an acronym for the five different phases of the process: Analysis, Design, Development, Implementation, and Evaluation. The ADDIE instructional model provides a step-by-step process that helps training specialists plan and create training programs.  The first step is the Analysis phase, it lays down the foundation because the designer has to identify the goals that will be achieved, know the intended audience, the learning environment, and the materials that must be taught. The second is the Design phase, it is carefully designing a task analysis that includes a list of the main steps the learner must take, along with a flowchart that maps out the entire training process.  The third phase is the Development, the performance objectives are written and assessments are created to provide feedback to the instructor about the learner's performance in completing the goal.  The fourth phase is the Implementation, here the overall plan is put into action by setting procedures for training the learner. Instructional strategies, distribution of materials, media selection, and first draft materials are also included in this phase.  The final phase is the Evaluation which consists of a two different types of evaluation: formative and summative.  Formative evaluation plays an active role in each stage of the ADDIE process. Summative evaluation are used for instructional feedback so that revisions can be made to improve or enhance the training module.


Kemp Model- Santos 


The  Morris, Ross, and Kemp Model (M-R-K) is commonly known as the Kemp Model which is an instructional design that emphasizes the adoption of continuous implementation and evaluation through the instructional design process (Morrison, Ross & Kemp, 2004). Kemp proposed this model based on the following beliefs: Instructional Design is a continuous cycle with revision as an ongoing activity associated with all of the other elements.

The introductory phase for Kemp’s model places the most emphasis in the design process (Morrison Ross & Kemp, 2004). The oval shape of the model gives the designer the sense that the design and development process is a continuous cycle that requires constant planning, design, development and assessment to insure effective instruction.

The nine key elements in this model are not connected with lines or arrows, the elements are independent of each other in that they do not need to be considered in order. The nine key elements to instructional design:

1) Identify instructional problemsand specify goals for designing an instructional program. 2) Examine learner characteristics that should receive attention during planning. 3) Identify subject content, and analyze task components related to stated goals and purposes. 4) State instructional objectives for the learner. 5) Sequence content within each instructional unit for logical learning. 6) Design instructional strategies so that each learner can master the objectives. 7) Plan the instructional message and delivery. 8) Develop evaluation instruments to assess objectives. 9) Select resources to support instruction and learning activities.



Similarities/Differences- Dara


There are several differences between the ADDIE and Kemp models. One difference is that the ADDIE model consists of 5 phases to a systematic instructional designwhile the Kemp model follows 9 key elements.  This makes the ADDIE model a generic process while the Kemp model becomes an extension from the ADDIE model.  The biggest difference is that the ADDIE model has a linear development, which is a step-by-step process, whereas the Kemp model is non-linear-constant revision in all areas.  This makes the ADDIE model more structured and the Kemp more adaptable.  In other words the ADDIE model is simple to follow, but the Kemp model allows for technology by using instructionalstrategies and media that are be most appropriate for the content to target population. 


Conclusion- Romel 


"In conclusion, the ADDIE model has five phases which are Analysis, Design, Development, Implementation, and Evaluation.  It’s a generic process that is more structured, has an Implementation phase and is in a linear development meaning it’s a step-by-step process.  It’s strength is that it’s simple to follow and is very well known. Its weakness is that it’s too generic and leaves out details. In other words, it does not allow for much analyzing. The Morrison, Ross, and Kemp Model (also known as Kemp Model) on the other hand has nine key elements to the instructional design. This model is systemic and nonlinear. Overall, it encourages designers to work in all areas of ID as appropriate. The kemp model is an extension from the ADDIE and allows for continuous feedback which in return allows for all factors in the learning environment to be taken into consideration. The most important strength about the Kemp Model is that it focuses on the learner needs & goals. During this cooperative project, our team compared and contrasted the two instructional models, the ADDIE Model and Morrison, Ross, and Kemp Model (also known as Kemp Model). We also provided a description of both of models, stated their similarities and differences, advantages and disadvantages, and noted examples. Now it’s up to you to decide which model you want to use when designing instruction."


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