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The ADDIE & Kemp Models

By Team 1:

Isabel Cabrera, Dara Cepeda, Romel Palomares,

April Canales, and Santos Alvarado

Cooperative Project

In partial fulfillment of

EDTC 6321.60 Instructional Design

The University of Texas at Brownsville, College of Education

Department of Teaching Learning and Innovation

Dr. Rene Corbeil

June 17, 2012

Abstract

Educators spend majority of their time creating the most effective lessons plans using different types of

instructional models. As times are changing teachers must modify lesson plans and collaborative activities to

actively engage and meet the needs of all our students. Just as our lessons are changing so are the

instructional design models we choose to use in our classrooms.

Our team will be comparing and contrasting two instructional models, the ADDIE Model and Morrison, Ross, and Kemp Model (also known as Kemp Model). We will provide a detailed description of both of models, state their similarities and differences, advantages and disadvantages, and note which situations will work best for each model.

The ADDIE model has five phases: Analysis, Design, Development, Implementation, and Evaluation. According to Intulogy (2010), the ADDIE instructional design model provides a step-by-step process that helps training specialists plan and create training programs. The  Morris, Ross, and Kemp Model (M-R-K) is commonly known as the Kemp Model which is an instructional design that emphasizes the adoption of continuous implementation and evaluation through the instructional design process (Morrison, Ross & Kemp, 2004).  

References

Hanley, Michael. (2009).  Discovering Instructional Design 11: The Kemp Model.

http://michaelhanley.ie/elearningcurve/discovering-instructional-design-11      -the-kemp-model/2009/06/10/

Intulogy. (2010) ADDIE Instructional Design Model.  http://www.intulogy.com/addie/

Kemp, J. E., Morrison, G. R., & Ross, S. V. (2004). Design effective instruction,
       (4th Ed.). New York: John Wiley & Sons.